Mayor Paz Radaza has taken a step higher than the rest of the local government units in launching it’s new brand – “Lapu-Lapu…The Historic Resort City” not only brands its beaches, economics and resorts, but as home of people with values of the first ever hero that defended the country.
“We are a city, named after a hero, you must think that it is exceptional, out of the ordinary and a cut above the rest. In fact, it is…but it is only as world-class as its people,” Radaza said.
Radaza said it is the heroism of every individual Oponganon that makes Lapu-Lapu truly The Historic Resort City.
“The collective heroism of the Oponganons both in the public and private sectors create that world-class brand that makes visitors come to Lapu-Lapu City,” she said.
The City’s icon and hero “Lapu-Lapu” and ths sun with its vibrant colors represent the core values of Oponganons and its diversity and dynamism. Its colors are sky blue – trustworthy, dependable, secure and responsible and golden yellow – for positivism, light, warmth, motivation and creativity; and persimmon orange that represents vitality, fun, playful exuberance and forest green – for wealth, health, prestige and serenity.
Other than visual branding, the Mayor also launched a jingle entitled “Come to Lapu-Lapu and Free Yourself.”
“We created a brand for Lapu-Lapu City based on its distinctive appeal developed through a deeper insight on how values, attitudes, behavior and characteristics developed into core competencies of the city, and how they fit into the emerging trends,” she said.
The Mayor also posed a challenge to every residents to live up to the created brand inculcating the culture of tourism. This culture, according to Radaza, empowers Oponganons to demand from their local government five-star service just like how our visitors look forward to five-star resort service.
“A culture where we, as a people, will constantly and consciously provide warm hospitality to our guests. A culture where we as Oponganons cherish our past, defend our independence and always be self-reliant,” she said.
The Mayor also assured that the city government will make sure that they can provide the citizens with high quality of life.
Lapu-Lapu City is also host to the 3rd Cobra Ironman. Lapu-Lapu is a highly urbanized city of Cebu province that has the first ever export processing zone and is the location of the international airport.(Ferliza Contratista)
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