SAIC Motor, the parent company of MG’s official distributor in the Philippines, has officially unveiled its new global strategy that focuses on combining global innovation with deep local engagement by tailoring smart, new energy vehicles and services to the unique needs of each regional market.
Over the next three years, SAIC Motor will launch 17 all-new overseas models across SUVs, sedans, MPVs, and pickup trucks-leveraging its deep technological expertise in electrification, intelligent connectivity, and vehicle networking. Vehicles equipped with the next-generation HEV hybrid powertrain system will target mainstream global markets, while breakthrough innovations like solid-state batteries are set to enter practical application.
The Earliest to Set Sail
As China’s earliest pioneer in automotive globalization, SAIC Motor has consistently set new benchmarks for the industry. As the nation’s largest vehicle exporter, it surpassed 5.5 million cumulative overseas deliveries by the end of 2024. For eight consecutive years, SAIC has ranked as China’s number one automotive exporter, with annual overseas sales exceeding 1 million units for three straight years. Notably, developed European markets now contribute 25% of its overseas volume.
A Comprehensive Global Footprint
SAIC Motor has established an end-to-end global automotive value chain spanning R&D, marketing and sales, logistics, components, manufacturing, financing, and pre-owned vehicle services. Its products and services now reach over 100 countries and regions, supported by:
- 100+ overseas parts and components production bases
- 20+ regional sales and service hubs
- 3,000+ international dealership touchpoints
- 3 global R&D and innovation centers (London, Silicon Valley, Tel Aviv)
- 4 overseas manufacturing bases (Thailand, Indonesia, India, Pakistan)
- Dedicated mobility and financial service subsidiaries
- China’s largest and world-leading self-operated vehicle logistics fleet
From Scale to Value: Building a Localized Ecosystem
With a shift from scale to value creation, and from product output to global standards, SAIC Motor is segmenting its global markets into strategic regions. It will capitalize on first-mover advantages in intelligent and electrified technology to provide personalized smart mobility solutions tailored to regional needs.
Intelligent cabins for overseas markets will receive both hardware and software upgrades, along with region-specific application ecosystems. The entertainment experience will follow a country-specific strategy. Advanced driving technologies, built on SAIC’s deep intelligent systems expertise, will be implemented with strict compliance to local regulations, introducing L2-level urban and highway assisted driving functions.
This approach aims to transform SAIC into a truly global automotive brand while staying rooted in the communities it serves.
Globally, SAIC’s lineup now spans ICE, HEV, PHEV, and BEV powertrains, ensuring a diverse model range across key markets.
Deepening Roots in Southeast Asia and the Philippines
As part of SAIC Motor’s global vision-anchored by its strong foundation in Europe and the UK, where a design center is already operational and an engineering center is under construction-the company is also accelerating efforts in Southeast Asia, with a strong focus on the Philippines.
In Southeast Asia-beyond sales and service, SAIC Motor is forging local partnerships, enabling job creation, and exploring future KD (knock-down) assembly operations to support long-term economic and industrial growth.
In the Philippines, SAIC is committed to understanding the needs of Filipino motorists. This includes prioritizing a comprehensive After-Sales experience that is accessible, reliable, and rooted in malasakit-a uniquely Filipino value of genuine care and compassion.
MG Philippines, backed by SAIC Motor, is actively expanding its dealership network to ensure nationwide accessibility, putting more trusted branches within reach of Filipino households. This community-driven approach reflects SAIC’s belief that global success begins with local impact.
MG Reinvented: A Global Icon for the Digital Era
MG-the storied British marque rejuvenated under SAIC Motor’s dynamic leadership-continues to evolve as a global brand for the digital generation. Since acquiring the Rover 75 platform in 2004 and the MG brand in 2007, SAIC has reengineered MG’s architecture and brand positioning, transforming the heritage-rich icon into a beacon of modern mobility.
To date, MG has introduced over 10 models spanning sedans and SUVs, amassing global cumulative sales exceeding 5 million units, and ranking in the Top 10 in over 20 countries.
Following its 100th anniversary in 2024, MG Philippines has recently launched the campaign “Made Global. Made Great.” – a powerful statement of MG’s commitment to delivering world-class vehicles designed for the needs of the modern Filipino driver. As MG continues to expand its footprint in the Philippines, this campaign highlights MG’s focus on delivering value, style, and substance to a new generation of car buyers. (PR)
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