MANILA – The Philippine Embassy in Kuala Lumpur has sought an explanation from Aegis Malaysia – an international business process outsourcing – on a video advertisement it made which has placed the Philippines in an unfavorable light.
The video which promotes Malaysia as a better place for investors than the Philippines is circulating in social media and has raised alarm among many Filipinos and Philippine government officials.
The Embassy said it is trying to verify reports that Aegis Malaysia has allegedly pulled out the video and that only rogue copies are circulating.
In its letter, the Embassy also conveyed its deep concern about this matter, as it considers Malaysian companies as friendly and active partners in furthering bilateral and regional trade and investment.
The Embassy assured potential investors that the business environment in the Philippines has remarkably improved, and that the Philippine Government is working tirelessly to further enhance the ease of doing business for each and every investor.
It said that it is heartening that many foreign companies and investors are coming to the Philippines in big numbers, particularly in the business process outsourcing industry, which is now one of the leaders in the world.
Aegis Malaysia has apologized. On its Facebook page, it said: “Since the acquisition of People Support in 2008, Philippines has been a catalyst for Aegis’ growth. We would like to articulate that Aegis has had a wonderful experience in the Philippines – great clients, a great leadership team and above all great employees.”
“We regret the upload of the recent video in Malaysia. The video was developed locally by an agency and uploaded in error and the contents were NOT approved by Aegis Corporate. We are a global company and strongly care about the broader communities in which we operate and are fully committed to both diversity and inclusion. We would like to reiterate that Aegis has had a great experience in the Philippines and this has been one of the the keys to our success. We apologize and regret any communication that may have inadvertently hurt any sentiments.” (Mindanao Examiner)
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