ISABELA CITY is brewing more than just coffee; it is cultivating resilience, opportunity, and renewed pride among its farmers and communities.
Under the leadership of Mayor Sitti Djalia Turabin-Hataman, the city is steadily reviving its once-thriving coffee industry, positioning it as a driver of sustainable development and cultural identity.
In December 2025, nearly 5,500 coffee seedlings-4,992 Excelsa and 459 Robusta-were distributed to local coffee growers, underscoring the city government’s commitment to agricultural revitalization.
Nurtured at the Maligue Forest Park Coffee Nursery and the IDCAF Farm School Coffee Nursery, the seedlings symbolize a renewed hope for farmers eager to produce high-quality coffee that can compete in both local and international markets.
Coffee-growing barangays, including Small Kapatagan, Masola, Begang, Maligue, and Busay, received seedlings suited to their specific conditions, ensuring diversity and resilience across Isabela’s coffee landscape. Thirteen farmers personally received the seedlings, reflecting transparency and accountability in the distribution process-an important step in strengthening trust between the local government and farming communities.
The initiative forms part of a broader strategy to strengthen Isabela City’s coffee industry. In 2025, the city surpassed its seedling distribution target, handing out 30,869 seedlings against an initial goal of 30,000. The milestone highlights the collective effort of the local government, partner institutions, and farmers working toward a shared vision of sustainable agriculture and economic growth.
Complementing these agricultural efforts is the city’s vibrant celebration of Coffee Month, highlighted by the Kadday Coffee Fair held at Fuego-Fuego Beachfront. The event brought together residents and visitors for a festive showcase of local flavors, music, and film entertainment-celebrating Isabela City’s growing coffee culture and entrepreneurial spirit.
Local micro, small, and medium enterprises took center stage at the fair, offering an array of coffee blends, snacks, and beverages that reflect the city’s unique taste and creativity. Open-air movie screenings, family-friendly games, and cultural activities further emphasized coffee’s role not just as a product, but as a shared community experience.
Aside from promoting the local coffee, the celebration also reinforced Isabela City’s appeal as an emerging tourism destination. With its scenic coastal views, community-driven events, and homegrown craftsmanship, the city offers visitors a taste of warm hospitality and vibrant culture.
Mayor Hataman emphasized that these initiatives go beyond economic gains. “This is about building resilient communities rooted in local pride, culture, and sustainable livelihoods,” she said, noting that the coffee industry remains central to Isabela City’s identity and future.
As Isabela City continues to brew progress, residents and visitors alike are encouraged to experience the distinct flavor of its native coffee-and to witness firsthand the city’s journey toward agricultural renewal and community development.
Entering the new year, Isabeleños carry the hope that through strong leadership, community cooperation, and a shared love for coffee, the city is turning a new page-one filled with resilience, promise, and the rich aroma of success. (JPA/NDR/PIA Basilan)
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