ZAMBOANGA CITY – Tang Sweet Orange has joined the celebration of the Zamboanga Hermosa Festival and making this year’s event more merrier as locals were elated to see the brand that many Chavacanos have grown up to in this southern part of the Philippines.
Tang executives said the new flavor made only for Mindanao was in Zamboanga City to provide refreshments to festival-goers as they cheered for the participants during the events.
Dubbed as “The City of Flowers,” Zamboanga is full of Hispanic heritage and tradition and the Hermosa Festival honors the “Our Lady of the Pillar,” which was brought to the Zamboanga in 1734 by the Spaniards. The month-long festival includes a procession, live music, cultural performances, Baile de Calle or street dance, Regatta de Zamboanga which is a boat race with traditional Muslim vinta and Festival de Musica Chabacano or the Chabacano Music Festival and the Danza la Vida, a street party.
Sarita Sebastian, head of the organizing committee of the festival, said the Fiesta Pilar is the grandest and most awaited event in Zamboanga City which is being celebrated in adoration to the Virgin Mary.
“It is great to have Tang Sweet Orange here to celebrate this event with us,” she said.
Alex Tacderas, Category Lead for Powdered Beverages of Mondelez Philippines, the maker of Tang Sweet Orange, said: “We know how important the Hermosa Festival is to Zamboangueños and how it is very much unique to them, just like Tang Sweet Orange. The Hermosa Festival showcases the rich culture of Zamboanga City.”
“Tang Sweet Orange goes hand in hand with this beautiful festival. Its taste was made with Mindanao’s preference in mind, by capturing the right blend of sweetness that those from the region love. Bien sabroso – is the simplest way to describe it. It’s a refreshing addition to celebrate this year’s festivities.”
He said Tang is a refreshing powdered juice drink packed with vitamins and minerals that comes in 11 variants and available in Orange, Apple, Mango, Strawberry, Grapes, Watermelon, Four Seasons, and Pineapple. It also comes in the limited edition Watermelon-Apple and Watermelon-Strawberry, and the Sweet Orange flavor exclusively available in Mindanao, he said. (Mindanao Examiner)
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